Whenever one is hosting a virtual event, they want to ensure that it becomes a success. However, with so many details to juggle, it is pretty easy to make certain mistakes. Thankfully, most of these mistakes can be easily fixed and still make the virtual fair successful. But beware that some mistakes can significantly impact the success of your career fair though.
In this article, we give you some of the mistakes you should avoid when organizing or hosting a virtual career fair. Without wasting more time, let’s delve into them.
- Not planning your event in advance
Of course, hosting a virtual career fair requires proper planning for it to be successful. If you want to get the top recruiters and employers onboard, you must notify them earlier. That could be 3 or 4 months in advance. If you don’t get your fair on their calendar, chances are that you may just end up with a few recruiters or employers attending your event.
It is at this stage that you should create a budget. You need to know in advance the cost of virtual career fairs and any other costs that may be involved. Once you know the cost, you will be able to plan your finances well. One of the main costs of a career event is the cost of the platform in which you want to host the event. Virtual platforms generally have different pricing points, depending on factors, such as the provider, features, etc. Platforms with comprehensive features generally cost more.
Generally, planning ahead gives you room for adjustments. Remember that not everything will go well as planned. By planning well enough ahead of time, problems will become apparent with time to make the necessary changes.
- Not choosing the right virtual platform
This is a mistake that can cost you a lot. Today, there are plenty of virtual platforms you can choose from. Having numerous platforms to choose from is surely a good thing, but it can make it confusing to choose the right platform that suits your needs.
The best way to handle this is to simply make a checklist of all the things you are looking for in a platform. Then look for a platform that matches all your needs. Don’t just go for the cheapest platform, it may not provide you with the features that your fair needs. Instead, go for a platform that is easy to use, has the features your event needs, and offers time zone accommodation. All these features can make your event successful.
- Choosing the wrong sponsors
Depending on the size of your event, chances are that you are planning to have sponsors throughout your event. While it may seem pretty easy to find any sponsors, finding the right ones can be difficult. Be careful with the sponsors you decide to use and have onboard. The best way to achieve this is by choosing sponsors who are your industry and offer similar services. This way, you will be able to keep your attendees paying attention to the niche you are discussing and talking about, as well as keep everything running smooth as possible with minimal distractions.
- Failing to market your event effectively
If you want to reach numerous participants to attend your event, you must market it effectively. You need to notify employers, recruiters, and job seekers in advance. That means starting your marketing a few weeks to the event.
Nowadays, marketing has been made pretty easier, thanks to the development of technology. Digital marketing offers you plenty of marketing channels you can leverage from social media marketing to email marketing to content marketing and paid ads. However, the most effective marketing channel you can use to market your virtual event is social media marketing. That’s because it allows you to reach a broader audience. The best social media platform you can use is LinkedIn. That’s where you can find the top employers and recruiters.
Of course, knowledge is power, and knowing some of the mistakes you need to avoid when hosting a virtual event- whether it is job fair, career fair or conference can go a long way in making your event more successful. When your event is successful, your attendees, from recruiters to employers to job seekers will have an amazing experience. However, you should note that using the right platform is a perfect way to make your event successful- a good virtual platform has all the features that can make your event a success.